FAQ

Content Machine

Facebook: Accept the request from The Business Academy on your Facebook business page under Settings -> Page Roles section. 

Instagram: Email the username and password to [email protected]

***Note: Your Instagram profile needs to be connected to your Facebook Business Page

Twitter: Email the username and password to [email protected]

LinkedIn: To give us administrative access, follow the directions on this page: https://www.linkedin.com/help/linkedin/answer/37594

Please send access to [email protected]

Google My Business: To give us administrative access, follow the directions on this page: https://support.google.com/business/answer/3403100?hl=en

Please send access to [email protected]

Youtube: To give us administrative access, follow the directions on this page: https://support.google.com/youtube/answer/4628007?hl=en

Please send access to [email protected]

Contact your account manager with date(s) and time(s) that work for you. You will then be sent your script links to begin reviewing once your dates have been confirmed.

Once you've filled out the onboarding questionnaire our team of writers, graphic designers, and video editors will get to work creating topics, scripts, and images for your social media.

We have a teleprompter app so there is no need to have all the scripts fully memorized. However, we do recommend going through the scripts a few times to make minor edits to fit your voice. This will also help you when you film because you'll have a general idea on where the script is going.

Boosted posts are ads you create from posts on your Facebook page. Boosting may help you reach more people to like, comment, and share your posts. We will give recommendations on the post we believe will be successful.

  1. Boosting allows you to go beyond your following. Meaning you can bring in people that might be interested in your practice and inviting them to “like” or “follow” your page.
  2. Boosting a post can make up for declining organic reach. 
  3. You will get a detailed analysis on the performance of your boosted post.
  4. You have full control over your posts regarding demographics, location, price, and how long to run the ad. 
 
  1. Have a clear call to action-- what is your goal? Do you want more engagement, brand awareness, or page followers?
  2. Experiment with different demographics
    1. We will segment your audience based on location or based on age to see what works better 
  3. Narrow your audience as much as possible
    1. The more specific your posts are, the more relative.
  4. Avoid running the same ad for too long
    1. We will boost your post for 1-2 weeks based on performance. 
    2. Results will decline if running for more than 14 days. 

In-studio and Remote Clients

We will research your practice and gather scripts that coincide. We will put them in a separate file on Google Drive. Your account manager will send you a link before you come to our Clearwater office to film  or before you film in your own office. 

For in-studio clients, please review the scripts before coming in to film to add or remove scripts from your file.